25th PBR Unleash The Beast

Apr 06 - Apr 08, 2018 Add

Buy Tickets 1-800-745-3000

PBR Unleash The Beast First PREMIER Bank/PREMIER Bankcard Invitational returns to Sioux Falls April 6-8.

Friday, April 6 : 7:45 pm (Doors @ 6:15 pm)
Saturday, April 7 : 6:45 pm (Doors @ 5:15 pm)
Sunday, April 8 : 1:45 pm (Doors @ 12:15 pm)

Tickets are $352 (elite seats), $107, $82, $57, $35, and $17 - available at our KELOLAND Box Office, online through www.Ticketmaster.com, and charge-by-phone at 1-800-745-3000. Tickets will increase by $5 on the day of the event.

In addition to watching the Top 35 bull riders in the world, fans will be treated to another star-studded music lineup at this year’s Thaw Out Days After Parties. PBR’s music lineup will bring fans high-energy entertainment to complement the epic showdown between the toughest cowboys and rankest bucking bulls on the planet earlier in the evening.

2018's featured artists are The Cadillac Three on Friday, April 6 and Ryan Weaver on Saturday, April 7. Tickets for the after-party events are on sale now!

For three years in a row, Sioux Falls has experienced thrilling, high-flying rides and jaw-dropping wrecks that only the PBR (Professional Bull Riders) can deliver. Fans have fallen in love with the exciting sport, selling out all three nights of the 2017 event. The PBR will look to sell out again when it bucks into Sioux Falls on Friday, April 6, Saturday, April 7, and Sunday, April 8, with its elite Unleash The Beast series for the First PREMIER Bank/PREMIER Bankcard Invitational.

The cowboys of the PBR will continue the tradition that began in a modest motel room in 1992 - 25 years ago - when the rankest bull riders and bovine athletes descend upon Sioux Falls for three days of action.

The PBR Elite Seats will be available for the third year, and are for avid bull riding fans who want a behind-the-scenes look at the world’s premier bull riding circuit. These tickets offer premium seats and the VIP experience of a lifetime, including early entry; a catered reception; 60-minute backstage tour by a PBR Host, featuring a PBR 101 presentation and a visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from top PBR stars.

After the event, PBR Elite Seat holders also will be given premium dirt access, where they can get their complimentary 8 Seconds PBR program, Elite Seat lanyard and other memorabilia autographed by the Top 35 bull riders in the world.

The PBR Elite Seats are available for all three days for $350 and can be purchased by contacting the PBR Customer Service Department at 800-732-1727.

Last season, Matt Triplett returned to the spotlight in a big way, riding his way to victory when he earned his first event title since 2015. Triplett will return to defend his title at the Denny Sanford PREMIER Center in 2018, alongside two-time World Champion, J.B. Mauney (2015, 2013), 2016 World Champion Cooper Davis as well as North Dakota native Stetson Lawrence.

The First PREMIER Bank/PREMIER Bankcard Invitational will be the 13th event on the 2018 PBR Built Ford Tough Series schedule. The season will kick off with a PBR Major at the World’s Most Famous Arena: Madison Square Garden. Along with NYC, the tour will go to Chicago, Anaheim, Arlington, Texas, Atlanta and Albuquerque.

The tour will culminate with the 2018 PBR Built Ford Tough Series Finals at Las Vegas’ T-Mobile Arena. After five days of competition, the 2018 PBR World Champion, the bull rider who earns the most PBR world standings points during the 2018 season, will be crowned and receive the coveted $10,000 World Championship belt buckle and a $1 million bonus.


About the Professional Bull Riders, Inc. (PBR)

The worlds premier bull riding organization began as a dream of 20 bull riders 24 years ago and is now a global sports phenomenon. On its elite Unleash The Beast series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised PBR Unleash The Beast series, the PBR Real Time Pain Relief Velocity Tour (RVT), the PBR Touring Pro Division  (TPD) and the PBRs international circuits in Australia, Brazil, Canada and Mexico have paid more than $170 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who has become the top-earning athlete in Western sports history with more than $7 million in career earnings. In May 2015, PBR was acquired by WME | IMG, a global leader in entertainment, sports and fashion. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

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Denny Sanford PREMIER Center
1201 N. West Avenue
Sioux Falls, SD 57104

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