Waterbury Heating & Cooling, Inc., Johnstone Supply, and Coleman® Heating and Air Conditioning Partner to Sponsor “Comfort Zone” Lounge at Denny Sanford PREMIER Center


The City of Sioux Falls and SMG have reached an agreement withWaterbury Heating & Cooling, Inc., and Coleman® Heating and Air Conditioning to be marketing partner sponsors for the new Denny Sanford PREMIER Center. Waterbury Heating & Cooling, Johnstone Supply, and Coleman have partnered to sponsor the “Comfort Zone” full-service lounge and will be the exclusive marketing and sponsor partners in the HVAC services, HVAC products, plumbing services, electrical services, and duct cleaning categories.

“Waterbury Heating & Cooling, Inc., along with Johnstone Supply and Coleman would like to thank the City of Sioux Falls, Legends Global Sales, and the team from the Denny Sanford PREMIER Center,” says Waterbury President Tom Stritecky. “Originally, when Waterbury, Johnstone, and Coleman looked at this partnership, it was a marketing opportunity to reach more customers. But once we better understood how this facility will positively impact the community, we realized it was a great decision! Enhancing our community has always been a goal of our companies.”

The sponsorship includes naming rights to the west public club, which will be known as the “Comfort Zone,” short for the “Coleman Waterbury Heating & Cooling Comfort Zone.” Naming rights of the lounge are pending City Council approval. The sponsorship agreement is for more than seven years and has a total package value of more than $203,000.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.Waterbury Heating & Cooling, Inc., and Coleman Heating and Air Conditioning is the 19th sponsorship agreement in three categories to be announced:

Title Sponsors
First PREMIER Bank/PREMIER Bankcard
Sanford Health

Signature Partners
Beal Distributing, Inc.
Dakota Beverage Company, Inc.
The Gas Stop Holiday
KELOLAND Television
Midcontinent Communications
PepsiCo Foodservice

Marketing Partners
Avera McKennan Hospital & University Health Center
Graham Tire
Johnson, Heidepriem & Abdallah, L.L.P.
Lewis Drug

McNally’s Irish Pub
Novak Sanitary Service
Papa John’s Pizza
Waterbury Heating & Cooling, Inc., and Coleman® Heating and Air Conditioning
Wellmark Blue Cross and Blue Shield

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at 605-367-4102.

About Waterbury Heating & Cooling, Inc., and Coleman® Heating and Air Conditioning
Waterbury Heating & Cooling, Inc., is a full-service provider of HVAC products for residential homes and businesses. Waterbury has been serving the Sioux Falls and surrounding community for over 64 years and prides itself on quality installation, industry-leading products, and enriching the community through partnering with local sporting teams and community groups.

Johnstone Supply is the Sioux Empire distributor of Coleman® Heating and Air Conditioning equipment, an industry-leader in residential home comfort. Johnstone Supply has served the Sioux Empire community for over 40 years and has worked through the Coleman® brand and their partnership with Waterbury Heating & Cooling, Inc., to promote energy efficiency and comfort for Waterbury’s customers. Like Waterbury, Johnstone is committed to supporting events that enrich the lives of the people of the Sioux Empire area.