The Denny Sanford PREMIER Center will be the venue for an elite pro rodeo all-star event – The Sioux Falls PREMIER Rodeo. The rodeo is a newly sanctioned Professional Rodeo Cowboy Association (PRCA) event to be held on September 16 and 17.

The Sioux Falls PREMIER Rodeo will feature world class rodeo athletes, since it will be the last chance to qualify for the biggest rodeo in the world: The WranglerNational Finals Rodeo (NFR), to be held in Las Vegas later this year to crown the world champions of rodeo. Attendees to the Sioux Falls PREMIER Rodeo will be able to enjoy seven PRCA events, including Bareback, Steer Wrestling, Team Roping, Saddle Bronc, Tie Down, Barrel Racing, and Bull Riding. Special entertainment includes Freestyle Bullfighting and fan favorite, Whiplash, the Cowboy Monkey.

Tickets are $18, $29, and $43 and go on sale this Friday, June 17, at 10 a.m. at the KELOLAND Box Office,, or charge-by-phone at 800-745-3000.

The event is produced by South Dakota based, Sutton Rodeo, which has enjoyed decades of success around the country, and in particular with the Black Hills Stock Show Rodeo at Rapid City’s Rushmore Plaza Civic Center since 1978—a rodeo nominated 15 times for PRCA’s “Indoor Rodeo of the Year” award.

“It’s time to bring big time rodeo to the biggest city in South Dakota, in fact in the region,” says Steve Sutton, who along with his wife Kim and their children, and Steve’s parents Jim and Julie Sutton run the rodeo operation.  “This is going to be a world class event with intense competition from some of today’s top rodeo stars.”

First PREMIER Bank/PREMIER Bankcard are the Official Title Sponsors for the event. Dana Dykhouse, Chief Executive Officer of First PREMIER Bank stated, “The Denny Sanford PREMIER Center continues to attract some of the best entertainment and sporting events in the country. We’re excited to have the privilege of being the Title Sponsor for the first rodeo of this type in the region. We expect it will be a great event to expand the entertainment offering in our region and will bring a variety of individuals into Sioux Falls to experience all that the city offers.”

Companies interested in sponsor opportunities should contact Sutton Rodeo 605.381.0280,


About Sutton Rodeo
Sutton Rodeo is a sixth generation rodeo company, founded in 1926.  Sutton Rodeo produces all levels of rodeo from PRCA to high school.  Sutton Rodeo is best known for PRCA events including Top Large Indoor Rodeo of the Year Awards, Bucking Stock of the Year Awards and Hall of Fame Stock Contractor, James Sutton Sr.

About the Denny Sanford PREMIER Center
The Denny Sanford PREMIER Center is the region’s newest and largest sports and entertainment venue, hosting a variety of events including concerts, hockey, indoor football, Division I basketball, rodeos, family programs and much more. The facility features two public and two private clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center opened September 19, 2014. For more information, visit