The Gas Stop Holiday Announced as Signature Partner


The City of Sioux Falls and SMG have reached an agreement with The Gas Stop Holiday to be an official Signature Partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena.

The Gas Stop Holiday will be the exclusive marketing partner within the fuel services, gas station, and convenience store categories.

“My company, The Gas Stop, recently rebranded to Holiday Stationstores. We want to continue our reputation of supporting the growth for all Sioux Falls’ community projects that in turn improve the quality of life for all residents not only of Sioux Falls but also all of South Dakota,” said Tom Howes, Owner.

“We believe the Denny Sanford PREMIER Center is a great way to support the great City of Sioux Falls! Our partner, Holiday Stationstores, is excited to be a part of the Sioux Falls community, the community in which I was born and raised. I am proud to call Sioux Falls my home. Truly exciting!”

The Signature Partner sponsorship agreement includes a significant presence of The Gas Stop Holiday’s brand on the center-hung scoreboard, exterior video board, ribbon board, and concourse signage. The sponsorship agreement is for more than five years and has a total package value of more than $325,000.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

The Gas Stop Holiday is the seventh sponsor in three categories to be announced:

Title Sponsors
First PREMIER Bank/PREMIER Bankcard
Sanford Health

Signature Partners
The Gas Stop Holiday
KELOLAND Television
Midcontinent Communications
PepsiCo Foodservice

Marketing Partner
Papa John’s Pizza

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at (605) 367-4102.

About The Gas Stop Holiday

The Gas Stop Holiday is locally owned by Tom and Melissa Howes. Whether you need coffee, fountain pop, snacks, or gas, we’ve got it all. With 19 convenient locations, we’re on your way.

About the Denny Sanford PREMIER Center

The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes and club seats. The Denny Sanford PREMIER Center is scheduled to open in the fall of 2014.