The Denny Sanford PREMIER Center reached attendance of more than 630,000 people during its second full year of operation, bringing the 24-month total of visitors to more than 1.26 million since September 2014.

Through September 18 of this year, 633,591 people attended PREMIER Center events, compared to 633,126 during the first 12 months.

The average per-event attendance increased during the second 12-month period as the venue hosted two of its largest attended events since opening—Elton John and Paul McCartney.

A total of 12 events sold out during the period, including the concerts by John and McCartney. Other sell outs included all three Professional Bull Riders dates, one Sioux Falls Stampede hockey game, and concerts by Shania Twain, Jason Aldean, Jeff Dunham, and Florida Georgia Line, Toby Keith, and Journey/Doobie Brothers..

Highlights of the 12 month period include the McCartney concert which grossed more than $2.1 million, making it the highest grossing indoor concert in South Dakota History.

The state, as well as Sioux Falls, received national recognition as the venue hosted multiple nationally-televised events. The NCAA Women’s Division I Regional basketball tournament and the NCAA Men’s Division II Wrestling Championships were among the highlights, along with the Summit League Basketball Championships, the very first Ultimate Fighting Championships event to appear in the state, and all three dates of the Professional Bull Riders “Built Ford Tough Series” First PREMIER Bank/PREMIER Bankcard Invitational.

Sioux Falls continues to be the new hot spot of the PBR by selling out all dates—and for the first time in the organization’s history, they added an additional date after tickets had already gone on sale.

12 Month Statistics

Sept. 19, 2015-Sept. 18, 2016
Total Attendance: 633,591
Event Dates: 113
Sell outs: 12
Pop/Rock: 8
Country: 7
Christian: 2
Summit: 8 sessions
Stampede: 30 games
Storm: 10 games