PREMIER Center Finishes 2016 with $2.1 million Net Operating Income, Increased Attendance
Denny Sanford PREMIER Center finished its second full calendar year with higher net operating income and attendance than 2015, due in part to a large number of touring events and big ticket sales.
Net operating income, which is revenue minus expenses, came in at $2,145,904 for the venue. Attendance increased by about 25,000 over the previous year to 671,098.
“As evidenced by these numbers, we continue to enjoy strong ticket sales support from the region,” says Terry Torkildson, General Manager of the Denny Sanford PREMIER Center. “Venues are expensive to operate so we are pleased that we continue to get a lot of touring events coming to the PREMIER Center.”
Denny Sanford PREMIER Center finished the year ranked as the No. 88 arena in the world and No. 46 arena in the United States based on total ticket sales for touring events according to Pollstar Magazine.
The PREMIER Center’s increased attendance total came on fewer event dates than last year. Counting days that had more than one event or session—such as Summit League basketball tournament games—the venue logged 119 event dates in 2016.
Sold out events included Paul McCartney, the highest grossing concert in state history, and Carrie Underwood, the largest attended event to date for the PREMIER Center. Other sell outs were Blake Shelton, Journey, Toby Keith’s performance for the South Dakota Cattleman’s Foundation, Jason Aldean, Florida Georgia Line, all three dates of the Professional Bull Riders event, and one Sioux Falls Stampede game night.
“The venue has been very busy with some amazing touring events,” says Chris Semrau, Assistant General Manager at the PREMIER Center who books events. “We are thrilled by the number of sold out events this past year and are off to a great start of a dynamic year of events in 2017.”
The venue also wrote a check for almost $1.9 million for sales tax from the entire complex and Orpheum Theater Center. Of that amount, $1.5 million came from the PREMIER Center.
BY THE NUMBERS
January 1-December 31, 2016
$2,145,904 — net operating income, Denny Sanford PREMIER Center
$1,010,031 — net operating income, Denny Sanford PREMIER Center complex (PREMIER Center, Convention Center, Arena) and Orpheum Theater Center
$1,546,067 — sales tax paid, Denny Sanford PREMIER Center
$1,868,366 — sales tax paid, Denny Sanford PREMIER Center complex and Orpheum Theater Center
671,098 — total attendance, Denny Sanford PREMIER Center (645,659 in 2015)
119 — event days, Denny Sanford PREMIER Center
11 — sold out events (Paul McCartney, Carrie Underwood, Blake Shelton, Journey, PBR (three dates), Toby Keith (Cattleman’s Foundation), Jason Aldean, Florida Georgia Line, and Sioux Falls Stampede Wiener Dog Racing night)
8 — country concerts
10 — pop/rock concerts
1 — Christian concert
16 — special events (including PBR, UFC, Jim Gaffigan, Harlem Globetrotters, WWE, Jeff Dunham, and Sioux Falls PREMIER Rodeo)
4—NCAA Division I Women’s Basketball Regional, NCAA Division II Wrestling Tournament, Summit League Basketball Tournament, State AA Boys and Girls Basketball Tournament