Pepsi, City of Sioux Falls, Announce New Signature Partnership


The City of Sioux Falls has reached an agreement with PepsiCo Foodservice to be the second official Signature Partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena.

PepsiCo Foodservice exclusively will provide carbonated and noncarbonated soft drinks, waters, juices, teas, energy drinks, and Gatorade at the complex.

“We’re excited to be able to provide our wide range of products at the new Denny Sanford PREMIER Center, and we are honored to be a Signature Partner sponsor,” says Joel Walker, Food Service Manager at Pepsi in Sioux Falls. “If you need a Mountain Dew fix, the events center will be the place to be.”

The Signature Partner sponsorship agreement includes a significant presence of Pepsi’s brand on the center-hung scoreboard, exterior video board, ribbon board, and concourse signage. The sponsorship agreement is for ten years and has a total package value of $1 million.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at (605) 367-4102.

About PepsiCo Foodservice

PepsiCo Foodservice takes great pride in having the right beverage and food brands to sell and the right marketing tools for the thousands of people visiting the Denny Sanford PREMIER Center annually. All of Pepsi’s great flagship brands will be offered including Pepsi, Diet Pepsi, Dr Pepper, Mountain Dew, Aquafina, Gatorade, Lipton Teas, and Tropicana Juices ... all dispensed through state-of-the-art equipment. In addition, PepsiCo Foodservice has an extensive food portfolio of global brands including Lay’s Potato Chips, Fritos, Doritos, Cheetos, and Quaker products.

About the Denny Sanford PREMIER Center

The Denny Sanford PREMIER Center is a multipurpose, 12,000-seat facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats.