Papa John's Becomes First Marketing Partner


The City of Sioux Falls and SMG have reached an agreement with Papa John’s to be a marketing partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena. Papa John’s will be the exclusive marketing partner and supplier in the pizza category for retail, dine-in, and delivery.

“We are very excited to be able to team with all the great partners in Sioux Falls,” says Missy Henry, Marketing Coordinator for Papa John’s Pizza. “The Denny Sanford PREMIER Center will be an elite entertainment and community venue, and we are very pleased that Papa John’s has been selected as the pizza partner.”

Patrons will be able to enjoy piping hot Papa John’s products for all events at a dedicated pizza concession stand located on the main concourse. Additionally, Papa John’s will have a marketing presence within the venue via permanent and electronic signage, both in the concourse as well as in the interior of the seating bowl. The sponsorship agreement is for five years and has a total package value of nearly $139,000.

“SMG and Ovations are very honored to announce Papa John’s as our pizza partner,” stated Terry Torkildson, General Manager of the Denny Sanford PREMIER Center, Sioux Falls Arena, Sioux Falls Convention Center, and Orpheum Theater. “To have this national name brand as part of our facilities is just fantastic, and event attendees will love being able to enjoy their favorite Papa John’s pizza here.”

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at (605) 367-4102.

About Papa John’s International

As a high school student working at a local pizza pub in Jeffersonville, Indiana, Papa John’s founder John Schnatter felt there was something missing from national pizza chains—a superior-quality traditional pizza delivered right to the customer’s door. His dream was to one day open a pizza restaurant that would fill that void.

John picked up his business degree from Ball State University and went back to Jeffersonville, Indiana. In 1984, at the age of 22, he knocked down the broom closet of his father’s tavern (Mick’s Lounge), purchased $1,600 worth of used restaurant equipment, and began delivering pizzas out of the back of the bar.

From day one, John knew he could make a better pizza by using fresh dough and superior-quality ingredients, and he refused to sway from that commitment to quality. It worked, and people loved his pizza. In 1984, John opened his first Papa John’s restaurant, and Papa John’s has been going strong ever since. Today, Papa John’s is the recognized leader of the pizza category and now owns or franchises approximately 4,200 restaurants in all 50 states and 35 countries. Almost 30 years later, one thing remains the same—Papa John’s is still fully committed to delivering on its brand promise of “Better Ingredients. Better Pizza.”

“Making a quality pizza using Better Ingredients has been the foundation of Papa John’s for more than 25 years. You have my commitment that Papa John’s will not stray from the foundation of quality and superiority upon which the company was built. We will always strive to be your ‘Better’ Pizza Company.” —John Schnatter, Founder

Papa John’s Pizza of Iowa is a locally owned and operated independent franchisee of Papa John’s International since 1996. Papa John’s of Iowa owns 26 pizza restaurants throughout the state of Iowa, Illinois, and South Dakota. 

About the Denny Sanford PREMIER Center

The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center is scheduled to open in the fall of 2014.