Novak Sanitary Service Is a Marketing Partner Sponsor at the Denny Sanford PREMIER Center


The City of Sioux Falls and SMG have reached an agreement withNovak Sanitary Service to be an official marketing partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena. Novak will become the exclusive marketing partner, as well as the exclusive service provider, in the sanitation and recycling categories.

“Novak Sanitary Service has been providing residential and commercial trash and recycling service in Sioux Falls and the surrounding communities since 1965,” says Bob Novak, North Division Vice President. “We feel this marketing partnership is a great way for us to give back to the community and support the new Denny Sanford PREMIER Center for years to come.”

This sponsorship agreement includes a significant presence of their brand in the form of permanent signage on the main concourse and upper concourse as well as branding of all trash receptacles. Novak also will receive LED signage on the ribbon board in the seating bowl and on the center-hung scoreboard. The agreement is for ten years and has a total package value of more than $411,000.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities. This announcement brings a total of 17 sponsors in three categories to be announced:

Title Sponsors
First PREMIER Bank/PREMIER Bankcard
Sanford Health

Signature Partners
Beal Distributing, Inc.
Dakota Beverage Company, Inc.
The Gas Stop Holiday

KELOLAND Television
Midcontinent Communications
PepsiCo Foodservice

Marketing Partners
Avera McKennan Hospital & University Health Center
Graham Tire
Johnson, Heidepriem & Abdallah, L.L.P.
Lewis Drug

McNally’s Irish Pub
Novak Sanitary Service
Papa John’s Pizza
Wellmark Blue Cross and Blue Shield

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at 605-367-4102.

About Novak Sanitary Service
Novak Sanitary Service ensures a great value in dependable, high-quality garbage and recycling collection for the people and businesses of Sioux Falls and surrounding communities at reasonable rates. As a full-service hauling company, they provide commercial, industrial, residential, and building contractors with a wide range of services including garbage, recycling collection, and yard waste removal. They take pride in being able to offer solutions for all of your waste removal needs.

Novak Sanitary Service is dedicated to a cleaner environment and is working hard to make recycling easier and more convenient for everyone in the Sioux Falls area. They are the exclusive partner with RecycleBank and Recycle360. RecycleBank rewards families for their recycling efforts. Recycle360 is a program to assist construction sites with compliance issues regarding LEED’S programs and recycling mandates. Novak Sanitary Service is committed to providing the best possible value and service for their customers.

About the Denny Sanford PREMIER Center
The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center is scheduled to open this fall. For more information, go to