Denny Sanford PREMIER Center Tops 700,000 Attendance Mark in 2017


With nine sold-out concerts by Garth Brooks and Trisha Yearwood, plus multi-show runs by Cirque du Soleil, Disney on Ice, and the always popular Professional Bull Riders tour, Denny Sanford PREMIER Center saw attendance increase in 2017 for the third straight year.

“It was a huge year for the venue and for Sioux Falls thanks to the number and diversity of events that came to our venue,” says Terry Torkildson, General Manager of the Denny Sanford PREMIER Center. “We welcomed 38,000 more people through our doors in 2017 across all events. And just for concert tour attendance, we were up 68,000 over 2016.”

Overall event attendance reached 709,095—the first time it has topped 700,000. Net operating income, which is revenue minus expenses, came in at $2,090,754 for the venue in 2017—the second straight year topping more than $2 million.

“I dare you to find another publically owned events center that is operating in the black and delighting artists and fans at the level we are in Sioux Falls, South Dakota, right now,” says Mayor Mike Huether. 

Denny Sanford PREMIER Center finished the year ranked 44th in the U.S. and 84th in the world among arenas based on total ticket sales for touring events according to Pollstar Magazine. Venues Today magazine ranked the PREMIER Center 8th in the U.S. and 13th worldwide among venues with capacities of 10,000-15,000, based on gross ticket sales.

The venue hosted 18 sold-out events during the year, led by nine sold-out Garth Brooks concerts. Other sell outs included Foo Fighters, Tim McGraw and Faith Hill, Twenty One Pilots, Eric Church, Def Leppard, and all three Professional Bull Riders tour dates.

“The touring concert industry had a phenomenal year in 2017, both in terms of quality and quantity of concerts,” says Chris Semrau, Assistant General Manager at the PREMIER Center who books events. “We benefitted from that, and we see no slow-down in the concert market for 2018.”

To date, 13 concerts are scheduled to play at the PREMIER Center in 2018. Last year, 16 music artists played a total of 24 concert dates.

The venue continues to offer a balanced line up of concert acts, with seven country and six pop/rock acts booked in 2017.


January 1-December 31, 2017

$2.1 million — net operating income, Denny Sanford PREMIER Center

$1.9 million — sales tax paid, Denny Sanford PREMIER Center

709,095 — total attendance (671,098 in 2016)

120 — event days

24 — touring events

18 — sold-out events: Eric Church, Twenty One Pilots, PBR (3), Def Leppard, Tim McGraw and Faith Hill, Garth Brooks (9), Foo Fighters, Sioux Falls Stampede “Wiener Dog Races”

7 — country acts

6 — pop/rock acts

3 — Christian acts

25 — special events, including Cirque du Soleil (7 shows), Monster Jam (3 shows), PBR (3 shows), Harlem Globetrotters, Jeff Foxworthy and Larry the Cable Guy, WWE, Sioux Falls PREMIER Rodeo (2 shows), and Disney on Ice (6 shows)

3 — sporting events: Summit League Basketball Tournament, State A Boys Basketball Tournament, State A/B Wrestling Tournament